Veselin Penkov
Strategic Partnerships & Business Development Officer · AstraBit/AstraEx
More than a decade of international business development — now helping global digital-asset companies build their path into the U.S. market.
- 10+ years in international BD
- US · EMEA · APAC
- English · German · Bulgarian
Bio
Veselin Penkov works at the intersection of strategic partnerships, digital-asset infrastructure, and institutional business development. With more than a decade of international experience, he helps companies identify and pursue cross-border growth opportunities and turn complex stakeholder needs into durable commercial relationships.
At AstraBit / AstraEx, Veselin focuses on helping international digital-asset companies pursue U.S. market expansion. He develops strategic relationships with exchanges, brokers, liquidity providers, fintechs, financial-services providers, and other institutional market participants, without limiting the work to any single platform or market.
His work spans partnership strategy, market-entry opportunities, commercial structuring, exchange and technology integrations, and long-term revenue-generating relationships. He brings this recent digital-asset focus together with earlier leadership across blockchain, consumer technology, financial services, and enterprise services in the United States, Europe, the Middle East and Africa, and Asia-Pacific.
Role & Responsibilities
Strategic partnerships
Develops strategic partnerships with international digital-asset exchanges, brokers, liquidity providers, and institutional financial-services firms seeking U.S. market opportunities.
Commercial structuring
Structures commercial partnerships designed to facilitate market access, institutional connectivity, and exchange-related services through AstraEx.
Cross-team coordination
Coordinates with legal, compliance, and technology teams on regulatory requirements, operating models, and integration opportunities.
End-to-end relationship management
Guides opportunities from early market-entry discussions through commercial structuring, integration planning, and long-term relationship management.
Experience & Track Record
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2013 – 2014
Marketing Intelligence · Roche
Supported Global Marketing with marketing intelligence at Roche’s global headquarters in Mannheim, Germany.
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2014 – 2015
Process Engineering · adidas Group
Worked in process engineering within the Center of Excellence for Brand Operations at adidas’ global headquarters in Herzogenaurach, Germany.
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2015 – 2017
Business Development Manager · ScaleFocus AD
Used customer and market analysis to identify growth opportunities, segment high-value accounts, and strengthen conversion.
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2017 – 2020
Business Development Manager · eCollect AG
Developed cross-border business in the DACH region and beyond, converting international opportunities into active operations.
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2020 – 2023
Head of Partnerships & Business Development · Smule Inc.
Led strategic, distribution, and monetization partnerships across the EU, US, and APAC, including global platform onboarding and vendor negotiations supporting the growth of 40M+ app users worldwide.
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2023 – 2026
Strategic Alliance Manager · LimeChain / Lime Institutional
Develops global blockchain and institutional partnerships with banks, leading digital-asset exchanges, blockchain protocols, L1/L2 ecosystems, Web3 infrastructure providers, and fintechs — supporting institutional adoption, co-selling, and cross-ecosystem collaboration.
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Today
Strategic Partnerships & Business Development Officer · AstraBit
Since October 2026, develops institutional and commercial partnerships for U.S. market opportunities through AstraEx, coordinating market-access, connectivity, and integration work across legal, compliance, and technology teams.
Selected Accomplishments
Led and developed global institutional blockchain partnerships with banks and leading digital-asset exchanges, aligning commercial, technology, and ecosystem stakeholders to advance institutional adoption and create cross-border collaboration opportunities.
Built strategic, distribution, and monetization partnerships across e-commerce, telecommunications, media, audio, and automotive markets.
Led global application onboarding across major platform ecosystems and negotiated favorable vendor agreements.
Education & Languages
Languages
AstraBit is operated by CPT Capital, LLC — a U.S. broker-dealer registered with the SEC and a member of FINRA. FINRA.org
Verify the firm on FINRA BrokerCheck · CRD #331540.
